Video is an extremely powerful medium of communication. According to Forrester Research, while a picture is worth 1,000 words, a one-minute corporate video is worth 1.8 million words! Effectively harnessing the power of video for your business is an integral part of your marketing strategy.
Here are 10 important reasons why you can’t afford to ignore video today:
Video is the best way to communicate online. It offers the possibility for each message to reach exactly the targeted audience where it is addressed. Specifically, 90% of internet users in Greece watch online videos.
Corporate video improves your website’s SEO (Search Engine Optimization) as it makes it 53 times more likely to appear on the first page of Google.
Quadruple your website traffic by using video on your other channels.
By using videos in your communication channels (social media, blogs, etc.) you increase your sales by up to 30%.
Videos in global search results have a 41% higher Click Through Rate (CTR) than plain text. (ReelSEO)
Video on a website increases the likelihood of converting visitors into customers.
-Visitors who watch a video of a product are 90% more likely to buy it
-Video in an email increases CTR by 200%-300%
-Video on a landing page increases conversions by 80%
Videos give an incredible edge to your Social Media marketing campaigns. According to the latest statistical survey for 2019 from Tubular Insights, 64% of consumers – and your potential customers – make a purchase after watching a relevant video on social media.
Videos are easily shared online and on social media. After all, these introduced and describe the term Viral! Plus they explain your message the way you want it to, and they’re fun.
Only video can so effectively penetrate the heart and mind of the potential customer and achieve this connection. Video intervenes in the psychological process that leads its recipient to choose one product over another and stay loyal to it.
Finally, because a good video corresponds to many pages that describe the values of your company, the products and their production process, while it is spread much more easily and is understandable!
